"Nobody who would have bought your book is not buying it because they can find it for free. What you're actually doing is advertising. You're reaching more people. You're raising awareness." - Neil Gaiman

“Without promotion something terrible happens...Nothing!" - PT Barnum

From the "Too-dirty-for-our-ears" Department: The Guardian reports that the major US TV networks rejected a Kotex tampon advertising campaign that dared use the "V" word. Even references to "down there" were considered to be too disturbing for prudish American TV-viewers. Maybe the networks would have been happier if the campaign used Southpark-style, potty-mouth slang (and the word we dare not mention).